Using Direct Mail For Upsells & Subscription Renewals
In the early 2000’s direct mail was still strong and being competed with by email marketing. My letter box at home would be full of promotion form direct mail marketers wth campaigns and offers.
As I worked in the marketing space I started to receive a lot of the direct mail offers from various gurus some of which were very successful at direct mail.
Rather than putting all these letters in the bin I would save them for reference and copywriting ideas. Remember some marketers would pay thousands for a copywriter to craft a sales letter.
Why would you put something so valuable in the trash?
Some of these copywriters had reportedly sold hundreds of thousands of pounds (£’s) of products via direct mail and if you knew which copywriter wrote the letters then it was worth keeping.
As email marketing took over direct mail has slowed dramatically compared to how successful it was but… it hasn’t stopped! The big companies are still strong on direct mail and when used cleverly it grabs the attention of the end user.
Remember, getting someones attention is very hard in the noisy online world.
Watch this video to see how you can use direct mail in 2017 and maybe get some ideas for your own campaigns.
So how can you use direct mail in your business?