Sept 10th - A Great Meeting

Today I updated a client on a project I've been working on.
When I do I client work I've always wanted the client to see results from what I implement.
That's easier in ecom and marketing as it's measurable.
This project doesn't directly bring the business income but improves a service, reduces their support load and makes them stand out in the industry.
It can also be sold as an added benefit to the end client as they've provided a quicker way to deliver a services.
From this meeting I learned this:
Not every project in a business has to make money, it can sometimes be an investment for the company.